Angi Reviews
How to Get More Reviews on Angi
In today’s digital age, it’s crucial for contractors to get more online reviews. They not only influence potential customers but also play a significant role in search rankings and credibility. Angi (formerly Angie’s List), a popular platform for home services businesses, is no exception. Here’s how you can get more reviews on Angi and boost your business’s reputation.
Optimize Your Angi Profile
If you do not already have a profile on Angi Go to the Angi sign up page at: https://signup.angi.com/pro
Angi (formerly Angie’s List) offers three main options for businesses to establish their presence and attract customers on their platform: Angi Free Profile, Angi Ads, and Angi Leads. Here’s a detailed explanation of each:
Angi Free Profile
Overview: The Angi Free Profile is the basic option that allows businesses to create a presence on Angi without any cost. It helps you get discovered by potential customers who are searching for services you offer.
Features:
- Business Listing: Your business will be listed on Angi, making it visible to users searching for relevant services.
- Customer Reviews: Collect and display customer reviews, which help build credibility and trust.
- Basic Information: Display essential details like business name, contact information, service offerings, and business hours.
- Photos and Videos: Upload images and videos to showcase your work and attract potential clients.
Benefits:
- Visibility: Being listed on Angi increases your chances of being found by potential customers.
- Reputation Management: Collect and respond to customer reviews to manage your online reputation.
Angi Ads
Overview: Angi Ads is a paid advertising option that helps businesses enhance their visibility and reach on the platform. By investing in Angi Ads, you can promote your business to a larger audience and stand out from competitors.
Features:
- Sponsored Listings: Your business appears at the top of relevant search results, increasing visibility.
- Enhanced Profile: Gain access to additional profile customization options to make your listing more attractive.
- Targeted Advertising: Advertise to a specific audience based on location, services, and other factors to attract relevant customers.
- Analytics: Access to performance metrics to track the success of your ads and optimize your advertising strategy.
Benefits:
- Increased Exposure: Sponsored listings and targeted advertising help you reach more potential customers.
- Competitive Edge: Stand out from competitors who may only have free profiles.
- Measurable Results: Track the performance of your ads to see the return on investment and make data-driven decisions.
Angi Leads
Overview: Angi Leads is a paid lead generation service designed to connect businesses with customers actively seeking their services. This option provides direct leads to businesses, helping them grow their customer base.
Features:
- Direct Leads: Receive direct leads from potential customers who are looking for the services you offer.
- Lead Management: Tools to manage and track your leads, helping you stay organized and follow up effectively.
- Customizable Lead Preferences: Set preferences for the types of leads you want to receive based on service area, job type, and budget.
- Pay-Per-Lead: Pay only for the leads you receive, with pricing varying based on the type and quality of the lead.
Benefits:
- Quality Leads: Get connected with customers who are actively searching for your services.
- Efficiency: Focus on converting leads into customers rather than spending time on broad marketing efforts.
- Growth Potential: Consistently receive new leads to help grow your business and increase revenue.
Summary of Angi options for pro contractors
- Angi Free Profile: A cost-free option to list your business, collect reviews, and get discovered by potential customers.
- Angi Ads: A paid advertising service that increases your business’s visibility through sponsored listings and targeted advertising.
- Angi Leads: A paid lead generation service that provides direct leads from customers actively seeking your services.
Choosing the right option depends on your business goals, budget, and desired level of exposure and customer acquisition.
Complete Your Angi Profile
To attract more reviews, start by fully completing your Angi profile. Ensure all business details, such as your name, address, and contact information, are accurately filled out. Use high-quality images and videos to showcase your business, making it more appealing to potential customers. An up-to-date profile conveys professionalism and attention to detail.
Use Keywords Strategically
Incorporate relevant keywords into your business description. This will help your profile appear in relevant searches, making it easier for satisfied customers to find you and leave reviews. Be sure to integrate keywords naturally to maintain readability and coherence.
Encourage Satisfied Customers to Leave Reviews
Ask at the Right Time
Timing is everything. Request reviews after a positive interaction, such as a completion of project or a resolved customer service issue. Identify key touchpoints where customers are most satisfied and seize those opportunities to ask for reviews.
Make It Easy
Simplify the process of leaving a review. Provide clear instructions and consider using QR codes or direct links to your Angi review page. The easier it is for customers to leave a review, the more likely they are to do so. Using a review management system can automate the process via email and txt as well as send automated follow up reminders.
Offering Incentives for Reviews
Offering incentives can be a powerful motivator for customers to leave reviews; however, it may violate Angi’s policies and FTC guidelines, which require the disclosure of incentivized reviews. If Angi discovers that a business is offering incentives for reviews, the platform may take action against the business. This can include removing the incentivized reviews, suspending the business’s profile, or even banning the business from the platform.
Angi discourages offering incentives to ensure reviews remain genuine and unbiased. Violating these guidelines can lead to penalties and damage your business’s reputation. Instead, focus on providing excellent service and politely requesting honest feedback from your customers.
Respond to All Reviews
Engage with your reviewers by responding to all reviews, both positive and negative. Thank customers for their positive feedback and address any concerns raised in negative reviews professionally. This shows that you value customer feedback and are committed to improving their experience.
Show Appreciation
Publicly thank reviewers on your website or social media as well as on the review platform. Highlight positive reviews in your marketing materials to showcase customer satisfaction. This not only appreciates the reviewers but also encourages others to leave reviews.
Utilize Social Media and Email Marketing
Promote Your Angi Profile
Share your Angi profile link on your social media platforms. Encourage your followers to leave reviews by highlighting how their feedback helps improve your services.
Email Campaigns
Send follow-up emails to customers asking for reviews. Include a direct link to your Angi review page in the email to make it convenient for them to leave feedback. Personalize these emails to make them more engaging and effective. You can create an email drip campaign with automated reminders by utilizing a reputation management software.
Provide Excellent Customer Service
Ensure your staff provides outstanding service, as satisfied customers are more likely to leave positive reviews. Encourage your staff to ask all customers for reviews.
Monitor Reviews and Customer Feedback
Regularly review customer feedback and make necessary improvements. Show customers that their feedback leads to positive changes, reinforcing the value of their reviews and encouraging them to continue providing feedback.
Conclusion
Getting more reviews on Angi can be great for building your business’s online reputation profile. By optimizing your profile, encouraging satisfied customers, engaging with reviewers, leveraging social media and email marketing, and providing excellent customer service, you can significantly increase the number of reviews you receive.
History of Angie’s List
Angie’s List, now known as Angi, was founded in 1995 by Angie Hicks and William Oesterle in Columbus, Ohio. Initially, Hicks went door-to-door collecting reviews from homeowners about local contractors and service companies, compiling these into a list that would later evolve into the subscription-based review service known as Angie’s List. The platform grew steadily, expanding its reach and moving online, where it became a go-to resource for homeowners seeking reliable information about service providers. By leveraging the power of user-generated reviews, Angie’s List built a robust database of trusted contractors and service companies, establishing itself as a leader in the home services industry.
In 2017, Angie’s List merged with HomeAdvisor under the parent company ANGI Homeservices Inc., rebranding to Angi in 2021 to reflect a broader range of home service offerings and a more streamlined digital presence.
Angi Competition
The rise of Google Reviews significantly impacted Angie’s List by democratizing access to customer feedback and making it freely available to a broader audience. Unlike Angie’s List, which initially operated on a subscription model, Google Reviews allowed anyone with a Google account to leave reviews and access them without cost, making it a more accessible option for consumers. This shift put pressure on Angie’s List to adapt by enhancing its own free services and review accessibility. The ubiquitous nature of Google Reviews, integrated into the widely used Google search engine and Google Maps, provided convenience and immediate visibility for businesses and their customer feedback. Consequently, Angie’s List had to innovate and evolve to remain competitive, ultimately leading to strategic changes such as the merger with HomeAdvisor and the rebranding to Angi, aiming to offer a more comprehensive and accessible service platform.
- Initial Dominance and Subscription Model: In the early years of the 2010s, Angie’s List was a leading platform for home service reviews, primarily due to its subscription-based model that promised reliable and vetted reviews. During this period, it held a significant share of the market for home service reviews.
- Emergence of Free Platforms: The rise of free review platforms like Google Reviews, Yelp, and others gradually eroded Angie’s List’s dominance. These platforms offered open-access reviews, making them more accessible to a broader audience and challenging Angie’s List’s market share.
- Strategic Changes and Competition: In response to growing competition, Angie’s List dropped its paywall in 2016, offering free memberships to increase its user base. Despite these efforts, the competition remained fierce, with platforms like HomeAdvisor (with which it merged in 2017), Thumbtack, and others gaining traction.
- Current Market Position: Today, while Angi remains a significant player in the home services review sector, its market share is more distributed among various platforms. Estimates of market share vary, but Angi is generally seen as one of several key players rather than the dominant force it once was.
Ready to get more Angi reviews?
We make that process incredibly easy. You can boost your revenue today by connecting your business with our review management software.